What does supporting local mean in New York City? For a city built on transplants with hopes and dreams, it means supporting community initiatives, music, and food and beverage, and how they're all connected.

In this Whole Story, we see how Whole Foods Market's support of local brands extends and connects into NYC'S AAPI community and spirit.

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About Whole Foods:

Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too.